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More screens: Dashboard · Campaigns · Campaign detail · Approvals · AI analysis · Import reports · Activity · Integrations · Generated plan · New plan form · Settings

Approvals

Data up to 8 Oct 2026
New plan

Read the reason, then approve or reject. Approving does not change anything in your ad account — you apply it by hand.

Medium priorityPause Meta Ads Messages – WhatsApp Enquiries From the 30-day analysis on 9 Oct 2026
Pause Messages – WhatsApp Enquiries

INR 7,151 spent for 0 conversations in the window — no result at all for that spend, while the account average cost per lead is INR 281.

How to apply it
1. Ads Manager → Campaigns → toggle the campaign off.
2. Move its daily budget to the Lead Form campaign.
Expected: Saves the spend; the account cost per lead falls at once.
Medium priorityAdd negative keywords Google Ads Search – Science Coaching From the 30-day analysis on 9 Oct 2026
Add negative keywords to Search – Science Coaching

A rising cost per lead on a Search campaign with steady clicks usually means broader queries are matching. The search terms report will show which.

How to apply it
1. Keywords → Search terms, filter the last 30 days, sort by cost.
2. Add terms with spend and no conversions as negatives (phrase match), e.g. free, jobs, teacher, college, engineering, youtube.
3. Review again in two weeks.
Expected: Fewer wasted clicks; the cost per lead should fall within two to three weeks.
Medium priorityLower budget Google Ads Search – Science Coaching From the 30-day analysis on 9 Oct 2026
Lower the budget of Search – Science Coaching until its cost per lead recovers

Cost per lead rose from INR 364 to INR 484 while spend stayed at INR 10,657. The money is better used in the Maths campaign until the search terms are cleaned up.

How to apply it
1. Lower the daily budget from INR 400 to about INR 300.
2. Open the Search terms report for the last 30 days and note irrelevant queries.
Expected: Lower spend on weak queries; cost per lead should drift back toward the earlier level.
Low priorityOther Account-wide From the 30-day analysis on 9 Oct 2026
Give lead conversions a value so ROAS is comparable across platforms

Google campaigns report no conversion value, so ROAS is shown only for Meta. Even a rough value per lead makes the two sides comparable.

How to apply it
1. Google Ads → Goals → Conversions → the lead action → edit Value.
2. Enter the average value of a lead (for example, fee × close rate).
Expected: ROAS appears for Google campaigns from the next import on.
Low priorityNew ad variant Meta Ads Lead Form – Parents Pune From the 30-day analysis on 9 Oct 2026
Test a second lead ad in Lead Form – Parents Pune

Cost per lead is steady at INR 137, which is the point to add a fresh creative before frequency pushes costs up.

How to apply it
1. Duplicate the best ad in the ad set.
2. Change the image and the first line of primary text; keep the form.
3. Let both run for two weeks.
Expected: Keeps the cost per lead flat as the audience tires of the current ad.
Low priorityRaise budget Meta Ads Sales – Online Course From the 30-day analysis on 9 Oct 2026
Scale Sales – Online Course in steps

Return on ad spend of 7.4× on INR 8,450 of spend. Purchases are few per day, so raise the budget gradually.

How to apply it
1. Ads Manager → ad set → Budget: raise by 20 percent.
2. Wait 5–7 days; raise again only if the return holds.
Expected: More revenue at a slowly declining return on ad spend.