Total spend
₹65,515
▼ 7.4% vs prior 30dLeads
233
▼ 12.7% vs prior 30dCost per lead
₹281.18
▲ 6.1% vs prior 30dROAS
0.95×
▲ 3.8% vs prior 30dRevenue
₹62,475
▼ 3.8% vs prior 30dPerformance overviewSpend, leads and cost per lead per day
AI assistant6 waitingApprovals
Spend over the last 30 days was INR 65,515 against INR 70,739 in the window before, and leads moved from 267 to 233, putting the cost per lead at INR 281. Performance Max – Admissions spent INR 16,167 for 32 leads, which points to a tracking or landing-page problem rather than the ads. Search – Science Coaching's cost per lead rose from INR 364 to INR 484. … Read all
Pause Messages – WhatsApp EnquiriesMedium
Pause · Messages – WhatsApp Enquiries
Add negative keywords to Search – Science CoachingMedium
Add negative keywords · Search – Science Coaching
Lower the budget of Search – Science Coaching until its cost per lead recoversMedium
Lower budget · Search – Science Coaching
Give lead conversions a value so ROAS is comparable across platformsLow
Other · account-wide
Top campaignsAll campaigns
| Campaign | Platform | Spend | Leads | CPL | ROAS | Status |
|---|---|---|---|---|---|---|
| Performance Max – Admissions Performance Max | Google Ads | ₹16,167 | 32 | ₹505.21 ▲ 79.2% |
— | Enabled |
| Search – Maths Tuition Pune Search | Google Ads | ₹13,615 | 85 | ₹160.18 ▼ 0.1% |
— | Enabled |
| Search – Science Coaching Search | Google Ads | ₹10,657 | 22 | ₹484.43 ▲ 33.2% |
— | Enabled |
| Lead Form – Parents Pune Leads | ₹9,475 | 69 | ₹137.31 ▼ 4.1% |
— | active | |
| Sales – Online Course Sales | ₹8,450 | 25 | ₹337.99 ▲ 0.4% |
7.39× | active | |
| Messages – WhatsApp Enquiries Engagement | ₹7,151 | 0 | — — |
— | active |
Platform overview
Google Ads₹40,440 · 139 leads
CPL ₹290.93
₹25,076 · 94 leads
CPL ₹266.76 · ROAS 2.49×
Recent activityAll activity
- Done: "Check conversion tracking on Performance Max – Admissions" (Performance Max – Admissions)9 Oct 2026, 14:31
- Approved: "Check conversion tracking on Performance Max – Admissions" (Performance Max – Admissions)9 Oct 2026, 14:31
- Approved: "Raise the daily budget of Search – Maths Tuition Pune by about 20 percent" (Search – Maths Tuition Pune)9 Oct 2026, 14:31
- AI analysis of the last 30 days (All platforms): 8 recommendations waiting for approval.9 Oct 2026, 14:31
- Loaded the sample data: 630 campaign-days across 7 example campaigns (Google and Meta).9 Oct 2026, 14:31
- Generated the plan "October batch — demo class drive" (Google Search + Meta).9 Oct 2026, 14:31
Campaign plannerAll plans